Licensed Product
From 2022 through 2025, I drove licensed product design development at Nerf, creating blasters and play experiences for iconic brands like Minecraft, Fortnite, and Disney. I translated digital IPs into physical products, balancing brand authenticity, innovation, and playability while collaborating closely with licensors through all design stages.
Licensed Product Design – Blasters & Roleplay
Focus
Franchises
8+ major entertainment licenses — including several not yet publicly announced.
Year
2022 - 2025
3 dart blaster inspired by the Minecraft Firebrand, with front-load firing and foam edge for melee combat.
Nerf Minecraft Firebrand
A Minecraft Trident-inspired water blaster with a pull-back plunger for epic soaking action.
Nerf Minecraft Trident Soaker
A Minecraft Pillager-style crossbow dart blaster with a 6-dart rotating drum and crossbow action priming.
Nerf Minecraft Crossbow
A 2-pack of compact dart blasters styled after Minecraft's Creeper and Skeleton mobs, each pull-down priming and two-shot firing.
Nerf Minecraft Creeper Pack
A break-open, hammer-action Nerf blaster inspired by the Fortnite Double Barrel Shotgun and with an exclusive in-game wrap.