Reigniting Nerf Foam Melee
In 2025 I drove Nerf foam melee from concept to production—reviving an iconic play pattern through fast, cost-focused development with overseas vendors and cross-functional teams to deliver low-cost, high-value products.
It remains an ongoing study in material exploration, cost optimization, and designing to value—now a core segment I continue to lead within the Nerf portfolio.
Focus
Nerf Melee
Year
2025
I spearheaded material exploration for the line—testing new foam types, manufacturing methods, and deco approaches to balance cost and performance. This work closely tied CMF development to manufacturing, driving efficient, high-value solutions.
I continue to lead design development and material exploration across Nerf foam roleplay, advancing cost-efficient manufacturing and CMF solutions.
