Play made powerful, for every player
Nerf Value and Super Soaker embody a shared mission—making iconic Nerf play accessible through smart, efficient design.
I drove the Value line from concept to production, and refined Super Soaker midstream through cost and CMF design.
Both lines united around one goal: maximizing performance and aesthetic value within constraint.
Focus
Nerf Value & Super Soaker
Year
2024
Nerf 2025 Value Channel Line
I drove design for Nerf’s value channel line on the new N-Series platform. I focused on maximizing value through smart part reuse, simplified construction, and strategic feature differentiation, resulting in the most cost efficient blasters on the platform, while delivering differentiated play patterns.
Nerf Super Soaker 2025
I took over design of the 2025 Super Soaker line midway through development, inheriting excellent design work from designer Michael Slabon. My focus was on early CAD refinement, cost reductions, and defining the CMF direction across the line—delivering a cohesive, high-value collection ready for production.
