From 2022 through 2025, I drove licensed product design development at Nerf, creating blasters and play experiences for iconic brands like Minecraft, Fortnite, and Disney. I translated digital IPs into physical products, balancing brand authenticity, innovation, and playability while collaborating closely with licensors through all design stages.
Nerf Licensed Collaborations
Focus
Franchises
8+ major entertainment licenses
Licensed Product Design – Blasters & Roleplay
3.5 years leading design for the Nerf Minecraft brand, with full creative ownership of the portfolio’s direction, aesthetic, and product innovation.
Collaborated with Minecraft on a DLC featuring iconic Nerf blasters; led early ideation and coordinated design with the licensor.
Minecraft Nerf World
Provided early design insight on the bow and diamond sword, ensuring alignment with Minecraft brand guidelines and Nerf aesthetics.
Minecraft Bow and Diamond Sword
Leading design for the Nerf Fortnite brand, guiding a full creative refresh to reignite the line in 2026.
