Nerf 2025 Value Channel Line
I drove design for Nerf’s value channel line on the new N-Series platform. I focused on maximizing value through smart part reuse, simplified construction, and strategic feature differentiation, resulting in the most cost efficient blasters on the platform, while delivering differentiated play patterns.
Focus
3 new Value Channel blasters on the new N-Series platform
Year
2024 - 2025
From 2022 through 2025, I drove licensed product design development at Nerf, creating blasters and play experiences for iconic brands like Minecraft, Fortnite, and Disney. I translated digital IPs into physical products, balancing brand authenticity, innovation, and playability while collaborating closely with licensors through all design stages.
Nerf Licensed Collaborations
Focus
Licensed Product Design – Blasters & Roleplay
Franchises
8+ major entertainment licenses — including several not yet publicly announced.
Year
2022 - 2025
Designing to Value
Designing to value throughout development, balancing licensor requirements with cost and consumer expectations.
Defining Nerf x Minecraft Design Guidelines
Defined core design guidelines for the Nerf x Minecraft partnership, ensuring brand cohesion across all products.
Minecraft Nerf World
Collaborated with Minecraft on a DLC featuring iconic Nerf blasters; led early ideation and coordinated design with the licensor.
Minecraft Bow and Diamond Sword
Provided early design insight on the bow and diamond sword, ensuring alignment with Minecraft brand guidelines and Nerf aesthetics.